When it gets hot in the summer things slow down, and we have time to collate data. We’re sure you do the same thing. Anyway, last week over light cocktails we did the math and discovered that the people who’ve been through our training really like it.
This is not the kind of data we usually share, but the feedback is so good it’s worth breaking our own rules. We asked about 100 participants to rate certain statements from 1 (strongly disagree) to 5 (strongly agree). Then we turned them all into averages to see how we were doing. Here’s how we did.
The one we watch most closely is the third: “The training will help me at work”. Professional training is our bread and butter, and if participants in those sessions aren’t happy, we aren’t happy. The average score was 4.44, which is good enough to make us happy. But what makes us really, really happy is that not a single person disagreed with that statement,. Every single bartender, distributor, server, and retailer who has been through our professional training thought it would help them in their work.
The other thing that stands out in this data is that people didn’t have a real strong idea of what it was they had signed up for. It makes us curious why they signed up, but we’ll leave that for the next survey. For now, we’ll work harder to clarify what people should expect when they sit down with us, starting with a revision of our “we help you smell better” value proposition. Apparently, there’s more than one way to take it.
We’ll let you know when we come up with something.