Training Endorsement 1000The quality and complexity of modern wine and spirits demands drinks professionals who understand their craft better than any in history. Whether selling, buying or creating something new, the subtleties of the experience of drinking are best learned methodically.

The Aroma Academy is a proven method for learning how to recognize and articulate the most important aspects of drinks — the aromas. Whether in one of our professional classes or using one of our self-training kits, you’ll learn how to identify the basic aromas that combine to form the elegant complexity of fine spirits and wine.

Thousands of drinks professionals worldwide have improved their appreciation and understanding with Aroma Academy’s carefully crafted training. If you’re serious about your career — or just about the enjoyment and appreciation of today’s distinct spirits and wines — Aroma Academy will change how you think about “tasting”.

Learn more about Aroma Academy’s training options.