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There are 24 key aromas to be found in fine Bourbon. Our self-study kit introduces them to you one at a time. We give you a precise vocabulary to describe what you’re smelling. And when you are done, you will be able to pick those individual aromas out of a complex whiskey the way you pick a familiar face out of a crowd.


Aroma Academy has trained thousands of drinks professionals in Great Britain and other countries. We’ve produced tutorials in Irish and Scotch whisky, in gin, in red and white wine. Now that Bourbon has taken its rightful place among the world’s fine spirits, we’ve developed a program for America’s definitive whiskey.


Special for Bourbon Pursuit listeners: Order the new Aroma Academy Bourbon training kit while it’s still young and foolish and we’ll knock 20% off the price. When checking out, just use the coupon code “Pursuit”. 

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